Detailed Analysis of Music video

From analysing the videos and making timelines I have learnt the conventional pace of editing including narrative and performance. I have learnt that conventionally, the pace of the editing will relate closely to the pace of the music and really exaggerate the effect which fits with the theory of Carol Vernallis. When the music is slow the movements are either very slow or the shot is completely still. Any narrative that is used does not tell a story and is usually shots of a different character in a mid shot or close up.  It is clearly conventional for the first shot to come in straight away even if there is no performance and to finish the video with the opening shot. I can use this analysis to make sure my video matches convention.

Magazine Adverts

By analysing theses magazine adverts it has allowed me to realise what is conventional it has also shown me in which magazines they are advertised giving me an insight that my audience enjoys gaming, sneakers and urban art. By understanding the suggestion of each element would allow me to make decisions if I was going to attempt creating a magazine advert for The Weeknd.

The Weeknds approach

The Weeknd talks about how he directs his music video's in the sole purpose of cinematography and artistry and his attention to detail about really getting the right hot and the satisfaction it brings him. This allows me to realise my music video should be more focused on urban artistry than narrative and the themes should be suggested rather than being 'in your face' and explicit. He also stated that he doesn't talk to magazines beause they are more interested in elaborate stories that the art. 

Inspiration and Influences

This task was vital in order to allow me to find effects themes and editing that would allow me to construct convention and communicate the emotion of the artist. These techniques will not t necessarily be effective but will give me the basis to experiment and grow te potential of the video. 

Tracking an artist through their career

By tracking an artist throughout their career I can see how their brand changes, therefore
I can decide in what direction i want to take with my chosen artist. I've also recognised that some artists chose to reposition themselves due to the change in the target audience or artistic change in the artist.

Research into the relevant genre

by having a good understanding of my genre and the roots of it. will then allow me to create a product that aligns with the progression of the genre; whilst taking elements from the old and traditional and from the contemporary. I think its important from this task to include themes of wealth, sex and conflict. 

Audience Research

Research into existing companies that produce and distribute music videos

Influences of Style

I feel the style of The Weeknd is sometimes communicated by urban settings and interesting architecture and old fashioned items that are renewed for effect. in concern to costume the baseball style combined with patterned quite striking outfits are appealing in the genre. Its important to wear out of the ordinary garments in order to create an iconic look that would be enjoyed by the 'hipster' target audience.

Conventions of a Music Video

By identifying the convention of a music video it allows me to begin to realise what would be
effective in my own music video, also i will need to carry the main themes of wealth, lust, women as a symbol of art and the constant intoxication and loneliness battle.By completing this task, it has really helped me develop an understand and gain some knowledge about different artist and different songs. By this I mean the shot types that are used an the effect that they have. It made me think about how some shots can be perceived as different videos include the same shots but can have a very different meaning so when planning my music video I am going to have to make sure I take into consideration how I want my shots to be interpreted. I have also learnt that in 'The Weeknds' music videos he uses a lot of slow motion and empty space, which connotes his loneliness or vulnerability.

Music Channels

The most important platform for viewing music videos. I feel
this is because of the 'on demand' nature of the internet giving
viewers almost instant access to videos they love. furthermore
the interactivity and makes the experience more personal and
rewarding for the individual.

Research into an Artist

I researched who The Weeknd is by analysing his products and life
in order to truly engage with his persona and style. I chose to research two
similar artists so I could draw inspiration from those with slightly altered
style and fanbase 

Research in to Digipaks

The common themes throughout the covers are a subtly or a metaphor
is provided, all of them suggest a sense of emotional struggle for the
artist and In my genre females have to become attractive and slightly
provocative also its important to have a recognisable font or trademark. 

Analysis of previous students work

  www.fahminaali.blogspot.co.uk

This blog is good because all planning and research tasks have been

completed to a proficient level, she used a variety of technologies. The video

fits the conventions of her, genre and the colour change effect on the drink

is effective and is lip synced excellently. Her Digipak is cohesive with the video

her font edit and colour all fit with convention. However the video doesn't contain

enough variety of shots and the video is artistically limited due to framing and lac of 
narrative

www.i-m.co/kayjianoran/kayjianoran

The Navigation on the blog is amazing and over all the visuals of the blog are great

however the content of each post despite being aesthetically pleasing do not

contain enough detail or focus on the task. The music video has clearly considered its

audience but the video itself isn't synced very well and it contains very similar and long

performance scenes which doesn't engage the audience enough. The digipak follows convention as the pop genre focuses heavily on the look of the artist and the boy is shown to have "fan girls" which is good . Although it doesn't have a professional quality.

www.laraanisere.wix.com/media-a2-coursework-

I feel the video was really strong because it balances performance and narrative 

in a an effective way whilst keeping framing and composition professional.

However the blog isn't labelled, is hard to navigate and doesn't contain the sufficient 

amount of research in order for it to be a success. the digipak has the artists on a bad background and the costumes aren't consistent with the genre or uniformed. the website 

wouldn't be audience friendly.

What I can take from this

I have noticed the best blogs are easy to navigate with a simple slick colour scheme with 

a wide blog boundary. As far as the tasks go its important to focus on the task without writing too much and too little. Its important to make the blog appealing. i think videos are really

good at expressing your research. For digipak's I think its important to have a 

appropriate picture of the performer with good lighting and backdrop. The websites also have to be easily accessible with good social media buttons and all three forms of media should follow a colour scheme.